AV VISIT TO ALLEN SOLLY (SHILLONG)
Allen Solly For my fashion basics assignment I chose to give the brand "Allen Soll" a visit . Allen Solly is a reputed Indian clothing brand with outlets in over 50 different countries .The brand pioneered western fashion India as well as introduced and the terms smart fashion and Friday dressing . The brands tag line is "My World My Way". Allen Solly is a "DTC" company which sells to "B2C" customers (business to customers). I went to one of its outlets in Police Bazar in Shillong , the position of the store was on the 3 rd. floor with the washroom on one side and on the other side a Van Husen store. The entrance to the store. As I walked in I was greeted by the staff offering their help. I found out that the store had opened in 2011 ,over the 11 years the recorded that the men's shirts (1799 rupees and above ) and blazers sold the most The shirts they offer. While the kids clothing was the least sold and hard to sell, which explains why o